Meet Sami
Real quick, so we’re not strangers… My name’s Sami Mandalawi and I’m a former army officer turned copywriter.
I’ve worn lots of hats over the years:
- 12 years in the Canadian armoured corps (lots of stories)
- Sales director (learning what makes people say “yes”)
- Bouncer (an interesting job…)
I studied English at the Royal Military College of Canada, but my real education came from life itself. Through it all, one thing stuck: I became obsessed with how people think, decide, and take action. That’s the backbone of great copywriting.
As the principal copywriter at Mandalawi Media, I specialize in crafting high-converting Sales Pages, VSLs, and Ads for coaches and info product creators. I blend direct response marketing with authentic, trust-driven messaging that moves your audience to take action.
What’s my approach?
First, I dig into research. I’ll send you a short questionnaire to get clear on your goals, offers, and audience.
Then, I’ll dive into communities and reviews to immerse myself in similar products and services. It’s essential for me to fully understand the core pain points and desires of your audience, so that I can really speak their language.
Then, I’ll craft copy that speaks straight to your audience’s hearts and minds – and gets them to act.
Final Touches: I’ll proofread everything at least three times and have trusted copywriters review it for clarity and intrigue. Fresh eyes always help. Before we go live, I’ll make sure your message is polished, powerful, and sounds just like you.
No hype or BS. Just copy that Connects.
The best copy doesn’t rely on gimmicks or cringy “bro” marketing – it blends timeless direct response marketing with modern, relatable storytelling (the kind that doesn’t make people roll their eyes).
I believe in:
✔ Authenticity over buzzwords
✔ Building trust instead of manufacturing FOMO
✔ Messaging that feels natural, not forced
Also, I love cats, boxing, and I’m kind of weird sometimes. And I’ve read the Lord of the Rings more times than I can count.
Why does any of this matter?
Because hiring a copywriter shouldn’t feel like a stiff, corporate transaction. It should feel like teaming up with someone who actually gets you and your brand.
When we work together, you’re not just getting a writer. You’re getting a creative partner who actually cares about your vision and knows how to turn it into words that move people.
Let’s craft copy that sounds like you – and gets results.
